Draft Social Media Strategy For a Library Service

Hmm, a draft media strategy for a library and information service....

May I suggest pulling the demographics of you users of your services from your memberships database? Getting a break down of who your users are may help you in formulating a social media strategy. Then find out which social media platforms are likely to be used by your customers according to age group. Then monitor these social media sites for opinions and attitudes towards your product such as a library service. This will give you an opportunity to listen to what they have to say. Then establish your presence on the social media sites that are most used by your target groups. Give your customers a chance to interact with you. So you can influence their opinions - now here is the really important thing do it transparently. If you are going to engage your customers you have to do in a meaningful way - follow through and work with your customer and offer solutions. You are here working with customers for the long term and not when it suits you.  These interactions should be respectful between you and your customer. Remember it cuts both ways, your page should also a have a customer use policy explaining what behavior is acceptable when customers post comments and links.  But most of all communicate about ideas that matter to your customer in a fun and bubbly way. Make it interesting to your customer after all no one wants to be talk down to, or have advertising thrust upon them with each post you write and participate in their conversations with information that matters to them such as links to services that they need. Remember some people a passive consumers of information and services, others have an opinion and wish to share it, some will converse with you and your customers may even collaborate by posting content. However, not all your customers will use the same social media sites and thus your organizations efforts will need to be targeted.